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Tuesday, August 26, 2008

Struggling with Interactivity

We use stories for more than entertainment, stories hold tremendous value for social progress and preservation of culture (history), the industry (advertising), creativity and inspiration (fiction), expression and nearly any other field of human interest. To communicate these stories we’ve used a number of media types so far, and very effectively at that, but they all seem to struggle with the up and coming trend of the 21st century: Interactivity.