Business Tribalization in 2008

Beeline Labs, Deloitte and the Society of New Communications Research have produced the first study of its kind to learn from the early experiences of more than 140 organizations on how they’re managing communities, measuring success, and deriving business benefits.

The survey and interviews examined online community initiatives at a mix of business-to-business and business-to-consumer companies, as well as non-profits, with communities ranging from fewer than 100 members to more than 10,000 members.