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Monday, December 24, 2007

YOUR CUSTOMERS ARE REVOLTING!
Forrester's Li on her "Groundswell"

Forrester Research Vice President Charlene Li says emerging technologies don’t tell you much about the adoption of Social Computing; people do. Identifying people’s various levels of participation — why do people participate and how do they participate — give you a better understanding of how your audience is contributing to the Groundswell.

Look here for the next 10 minutes.

More from Charlene Li and from Groundswell co-author Josh Bernoff.