FIND INDEX AT END OF RIGHT COLUMN

Wednesday, December 12, 2007

Join the Conversation

Full title: "Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership"

Table of Contents
1. Talking "at" versus talking "with"
2. The many-to-many model
3. Can marketing be a conversation?
4. The birth of Generation I
5. The rise of the prosumer
6. The new consumerism
7. The six Cs: Three phases of conversation
8. The consent-conversation relationship
9. What conversations are in your future?
10. Why are you so afraid of conversation?
11. The 10 tenets of good conversation
12. The 5 ways you can join the conversation
13. When conversation isn't a conversation at all
14. Where does conversation fit in?
15. Conversation through community
16. Conversation through dialog
17. Conversation through partnership
18. Getting started: The manifesto for experimentation
19. Does conversation work?
20. Do you speak conversation? Take the test

Look here and here.