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Tuesday, May 8, 2007

ERIC WEBBER:
Transparency Sucks

Doesn't buy all this new-age transparency twittering and prefers his conversations with clients and publics fully clothed and not naked at all.

Name? Eric Webber, Marketing Director with GSD&M.

This constant talk of being totally transparent -- like in The Cluetrain Manifesto -- is overrated and takes things entirely too far. What's worse, it's just not honest.