FIND INDEX AT END OF RIGHT COLUMN

Thursday, April 12, 2007

THE HYPE IS REAL
Social Media Invades The Inc. 500

Let the study speak for itself, but check these highlights first:

As one of, if not the, first studies of social media adoption with statistical significance, this research proves conclusively that social media is coming to the business world and sooner than many anticipated.

121 companies were asked detailed questions concerning their usage and measurement of social media. Questions probed familiarity of respondents with six prominent social media (blogging, podcasting, online video, social networking, wikis).

The social media that is most familiar to the Inc. 500 is social networking with 42% of respondents claiming to be "very familiar with it." Familiarity is related to usage.

It is interesting to note, however, that even those forms of social media less familiar to the participants are still used by at least 11% of them.

Over one quarter of the Inc. 500 studied report social media is very important to their business/marketing strategy.