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Friday, April 13, 2007

The Age of Attraction

Kevin Roberts writes: 'Millions of words have been written about how to create long-term differentiation and build sustainable value. Some of these ideas have been outed in these pages: the Information Economy, the Attention Economy, the Knowledge Economy, the Experience Economy, the Empathy Economy.

This year will see the emergence of the Attraction Economy. Driven by the fundamental shift in control from manufacturers and retailers to consumers, the future belongs to those who make emotional connections with them.'