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Tuesday, March 27, 2007

Boomers 2.0

Look here. Keynote - 50 Just Doesn't Look 50 Anymore - by Marian Salzman.

As one-third of the 195.3 million Internet users in the United States, mature consumers represent the Web's largest constituency, And yet, they remain the most underserved group online.


Boomers are young at heart when it comes to new media & entertainment.
New media - and entertainment in particular - are viewed as the realm of the young. But statistics show that the Boomers' use of new media and entertainment closely mirrors that of Gen X with regard to the internet, cellular and PDA use, gaming and new technology purchases such as HDTV - and that Boomers are willing to spend more than other age groups on technology that they perceive will enhance their lives.