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Sunday, February 25, 2007

On Self Identity, Mass Media & More

The Reality of the Mass Media, by Niklas Luhmann, and Anthony Giddens' Modernity and Self Identity together provide a rich basis for unpacking how online media, and social media (user generated content) in particular, couple with the mass media. Each observes the other, further extending and enriching the content of news, advertising, and entertainment through the participation of members of the audience on blogs, content aggregators, social networking sites, and even on recent hits like Youtube. These reading notes are theoretical in tone and substance, and are intended for those interested in social interaction design, especially in how it maps to theories of mass media and a sociology of the media's construction of a reality reproduced daily by social media users.

Also see Social Interaction Design. Examples of Social navigation by the same Adrian Chan.

At CHI 2007 we invite you to take the next step, to reach beyond; beyond our comfortable methods and praxis; beyond our exciting and innovative technology; beyond our established scientific frameworks and reputations; beyond the common ground of professional and national cultures; and beyond our far-flung social networks.