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Saturday, February 17, 2007

MOST SUCCESSFUL COMPANIES
Will Become Media Companies

Marketingprofs most insightful prediction for 2007 is that the most successful companies will become media companies . . .

'More and more companies are starting their own blogs, helping them to become more relevant and newsworthy to a greater audience within their niche. Blogging has essentially forced companies to step into their customers' shoes and provide them with more industry knowledge and news rather than simply ramming products down their throats.'