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Sunday, January 14, 2007

TRUE BUSINESS VALUE
Marketing and Innovation

The following quote from the late Peter Drucker was posted by Aldelino de Almeida. Colin Henderson remarked that it tells the difference between Web 2.0 companies that have a point and those that don’t:

"Because its purpose is to create a customer, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs."